Webinars
We are an established partner for real-world evidence and HEOR and market access consulting. Our “Keeping it real” webinar series spans our areas of expertise and includes special guests from industry.
All our webinars are available to watch on demand.
What is the point of real-world evidence?
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Real-world evidence is increasingly being used in the healthcare industry. But why? Mark Larkin, Akosua Ofori, and guest RWE expert Jeff Trotter, discuss.
Keeping it real #19
How to excel at generating longitudinal real-world evidence in rare diseases
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What does excellent longitudinal real-world research look like? Watch Mark Larkin, CEO discuss how to excel at generating longitudinal real-world evidence, with a focus on rare diseases.
Keeping it real #18
How to approach ethics in patient-centered real-world studies
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Sam Llewellyn, Associate Director of Patient Centered Research, and Sally Vincent, Senior Consultant, discuss how to approach ethics requirements for patient-centered real-world studies.
Keeping it real #17
Mapping the patient journey: data storytelling in patient-centric research
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Harshitha Ravindra, Data Visualization Lead, and Laura Day, Associate Director, Analytics, discussed how real-world patient-centric data can be used to effectively map the patient journey.
Keeping it real #16
How to design a study app for a real-world study
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Jon Spinage, CTO, and Amber Kudlac, Associate Director in Real-World Evidence & Analytics, discussed how data and technology can help transform a one-size-fits-all experience into an agile environment.
Keeping it real #15
How to successfully implement a digital real-world study
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Mark Larkin, CEO and Laura Day, Associate Director, Analytics, present ‘How to successfully implement a digital real-world study’ – sharing approaches from rare disease and oncology studies.
Keeping it real #14
Designing a digital real-world study
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Mark Larkin PhD, Founder and CEO, and Dr Catherine Bottomley, Chief Scientific Officer, present on the topic of real-world evidence generation approaches in rare disease and oncology.
Keeping it real #13

Patient engagement and retention in real-world studies
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Sam Llewellyn, Senior Consultant, Dr Mark Larkin, CEO and Founder of Vitaccess, and special guest Tom Smith, Life Sciences Public Engagement Specialist, will discuss examples of real-world studies where patient retention strategies have been used, resulting in strong engagement.
Keeping it real #12
Capturing and quantifying micro-moments in RWE research
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Sally Vincent, Senior Consultant in Patient-Centered Outcomes, and Dr Mark Larkin, Founder and CEO of Vitaccess, discussed capturing, characterizing, and quantifying micro-moments in patients’ daily lives using digital real-world evidence technologies.
Keeping it real #11
Real-world data for medical device access
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Steven Haken, Founder and CEO of Odelle Technology, Claire Edwards, Consultant at Odelle Technology, and Dr Mark Larkin, Founder and CEO of Vitaccess, discussed using prospectively generated patient-centric real-world data to support access for medical devices.
Keeping it real #10
Patient engagement in the publication of real-world evidence
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Dr Dawn Lobban, Global Lead, Patient Partnerships at Envision the Patient (part of the Envision Pharma Group), and Dr Catherine Bottomley, Chief Scientific Officer at Vitaccess, discussed patient engagement in the publication of real-world evidence.
Keeping it real #9
How to avoid obstacles to digital RWE analytics
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Dr Casey Quinn and Amber Kudlac discussed their experiences of obstacles to digital RWE analytics and, crucially, how to avoid them.
Keeping it real #8
Diagnosis validation in patient-centered research
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Dr Catherine Bottomley, Chief Scientific Officer, and Sam Llewellyn, Senior Consultant, discussed diagnosis validation in patient-centered research – specifically, alternatives to clinician-led eligibility confirmation for decentralized studies.
Keeping it real #7
Generating RWE to support NICE severity modifier modelling
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Dr Mark Larkin and Dr Casey Quinn discussed the generation of real-world evidence to support NICE severity modifier modelling. They covered the recent update by NICE to its methods and processes for health technology assessment.
Keeping it real #6

Importance of caregiver perspective in real-world evidence
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Dr Catherine Bottomley and Dr Mark Larkin discussed the importance of caregiver perspective in real-world studies and why including caregivers in real-world studies is more important than ever.
Keeping it real #5

Adding safety reporting to create continuous pre- to post-approval longitudinal digital RWE studies
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Dr Mark Larkin and Sam Llewellyn presented a webinar on adding safety reporting to create continuous pre- to post-approval longitudinal digital RWE studies. Joining them was special guest Esther Daemen.
Keeping it real #4

Co-creating rare disease registries: the journey from patient to insights in real-world evidence studies
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In this webinar, we explained the lifecycle of creating collaborative digital patient registries and taking them through to the publications stage.
Keeping it real #3

Digital endpoints and HEOR – moving towards a richer understanding of disease impact & therapeutic benefit

Real-world evidence in rare disease
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Vitaccess’ Founder and CEO Dr Mark Larkin and Senior Consultant Sam Llewellyn talked about real-world evidence in rare disease. Joining us to share what the study has meant for them were Pharnext’s Chief Commercial Officer Xavier Paoli and Italian patient advocacy group ACMT-Rete’s Head of Scientific and Foreign Relations Filippo Genovese.
Keeping it real #1
