Spotlight on Ash Clift: Director of Analytics

Your work sits at the intersection of data science and real-world evidence. How do you keep patients’ needs and day-to-day realities front of mind when you are deep in data and methods?  It can be too easy as a statistician to view the screen as merely a collection of...

What a year!

As we approach the end of the year, the members of our Consulting team take a minute to revisit some of their favorite work moments from 2025. Akosua: Launching two real-world studies and being able to work with our TechOps team to implement new features on the...

Top tips for vignette development

In healthcare research, vignette studies present participants with hypothetical scenarios, known as vignettes, often describing patient cases or clinical dilemmas. Participants respond to these scenarios by choosing treatments, stating preferences, or predicting...
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