Measuring what matters
Health utility and preference studies reveal how patients, caregivers, healthcare professionals and the public value treatment attributes and health outcomes. By quantifying these perspectives, we can generate insights that underpin market access strategy, health technology evaluation, and payer decision-making.
Our expertise
Our team has deep experience in designing and delivering utility and preference research—from time trade-off and discrete choice experiments to tailored surveys.
We translate patient, caregiver, healthcare professional, and societal values into evidence that supports informed decision-making.
Why? Because understanding the trade-offs people make between treatments and outcomes is key to demonstrating the real-world value of therapies.
Robust study design
We apply gold-standard methodologies to capture utility values and preferences, aligned with regulatory and health technology assessment requirements.
Global reach & flexibility
From rare disease cohorts to large-scale general population studies, our designs adapt to your therapy, geography, and evidence needs.
Actionable evidence
Our outputs integrate seamlessly into health economic models and payer submissions, turning preferences into impact.
Tech-enabled delivery
Using the Vitaccess Real™ platform, we run discrete-choice experiment studies end-to-end, from participant recruitment and survey setup to integrated compensation, ensuring a seamless, efficient, and participant-friendly experience.
