Sally is a Senior Consultant at Vitaccess.
She leads the design, development, and implementation of our patient-centered research projects, with a focus on both qualitative and quantitative methodologies. By combining a passion for integrating the patient voice in healthcare with her extensive experience in diverse areas of the industry, Sally ensures that our studies are conducted with the highest levels of academic rigor, in a manner that meets the requirements of all stakeholders – including patients and caregivers alongside biopharma and clinicians.
Prior to joining Vitaccess, Sally worked at an international healthcare agency on projects involving qualitative and mixed-methods studies, Delphi panels, and patient and public involvement exercises. She additionally worked on a phase II clinical trial, investigating the efficacy and safety of immunotherapy in patients with antibody-mediated psychosis. Her experience is wide-reaching: she has conducted interviews with patients, caregivers, and healthcare professionals; selected validated patient-reported outcome measures; developed bespoke surveys; conducted site set-up and initiation visits; and completed successful submissions to both Research Ethics Committees and Independent Review Boards. Sally has worked across a broad range of therapeutic areas, including HIV, herpes simplex virus, atopic dermatitis, spinal muscular atrophy, X-linked hypophosphatemia, treatment-resistant depression, and skin cancer.
She gained an MSc in Cognitive Neuroscience and a BSc in Psychology at the University of Reading.
Sally lives near Bristol with her border collie, Jac. Outside of work, she loves to go on long walks and spend time with her friends and family.
Areas of expertise
Delphi panels
Cross-sectional surveys
Qualitative studies
Mixed methods studies
Patient and public involvement/ engagement exercises
Sally has co-authored many of our publications. The full library can be found on our publications page.
