Keeping it real #10 – Using prospectively generated patient-centric real-world data to support access for medical devices In partnership with Odelle Technology
Welcome to the 10th webinar in the Vitaccess “Keeping it real” series – this time we’ll be discussing the use of prospectively generated real-world data to support access for medical devices.
Can patient-reported real-world data help demonstrate the value proposition of your device or product? To find out, join Mark Larkin, Founder and CEO of Vitaccess, Steven Haken, Founder and CEO of Odelle Technology, and Claire Edwards, Consultant at Odelle Technology, August 24 at 14:00 BST.
Vitaccess in partnership with Odelle Technology
Vitaccess is an innovator in digital research and an established partner in real-world studies. Our holistic approach and in-house Vitaccess Real™ platform mean our real-world studies come in one full package that not only includes data collection from PROs, but also analytics and localization.
Odelle Technology is an established consultancy dedicated to helping medtech, biotech, and diagnostics businesses navigate the public and private healthcare sectors across Europe to secure the adoption and reimbursement of their technology. Their track record includes 112 successfully submitted health technology assessments as well as successful adoption of 66 national guidelines in the last 15 years.


Mark Larkin
Steven Haken - Odelle Technology
Claire Edwards_Consultant at Odelle Technoly

Mark Larkin, PhD, Founder and CEO of Vitaccess

Mark founded Vitaccess with the aims of harnessing the power of digital technology to better represent the patient voice in drug development and market access, as well as collaborating with fellow experts to provide realistic, experience-based market access and HEOR consultancy.

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Steven Haken, PhD, Founder and CEO of Odelle Technology

Steven holds a PhD in Mathematics. Over his career, he was part of a team that was awarded 267 patents from NASA that are used today in MedTech, radiotherapy, and AI. Steven has worked with General Electric Healthcare, Smith & Nephew, Philips Healthcare, CMR, Welch Allynn, Siemans, amongst others. His work includes 245 new procedure codes across the EU for surgical societies and early HTA advice in France and Germany to support market access for multiple digital technologies.
To find out more, visit
More about Steven here

Claire Edwards, Consultant at Odelle Technology

Claire has 25 years’ experience in life sciences across clinical research, sales, pricing, and market access for pharmaceutical, biotech, medtech, and consultancy organizations.
In her previous role of EU Value Lead for The Medicines Company, Claire was responsible for market access of six products, development of market access strategies, demonstration of economic value, and removal of access hurdles for launch or acquisition.
More about Claire here


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