Patient engagement and retention webinar
Welcome to the 12th webinar in the Vitaccess “Keeping it real” series – this time we’ll be discussing patient engagement and retention in real-world studies.
Sam Llewellyn, Senior Consultant, Dr Mark Larkin, CEO and Founder of Vitaccess, and special guest Tom Smith, Life Sciences Public Engagement Specialist, will discuss examples of real-world studies where patient retention strategies have been used, resulting in strong engagement.
Suitable for all evidence generation stakeholders, we will share evidence-based recommendations for how patient input, gathered through meaningful patient engagement, can be identified and incorporated into the design and implementation of real-world research to reflect patients’ lived experience. The speakers will also cover details of how to measure engagement and the multitude of benefits it brings to a study. Join us to find out more.
Vitaccess is a patient-centric research organization. We combine scientific expertise and digital capabilities via the Vitaccess Real™ platform to support biopharma with real-world studies and evidence generation.


Mark Larkin
Samuel Llewellyn, MPH Senior Consultant
Tom Smith

Mark Larkin, PhD, Founder and CEO of Vitaccess

Mark founded Vitaccess with the aims of harnessing the power of digital technology to better represent the patient voice in drug development and market access, as well as collaborating with fellow experts to provide realistic, experience-based market access and HEOR consultancy.

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Sam Llewellyn, MPH

Sam is a Senior Consultant at Vitaccess.
He provides direction and oversight to a range of projects across our health economics and outcomes research, patient-centered outcomes, and real-world evidence portfolio. 
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Tom Smith (BSc BA Hons)  Life Sciences Public Engagement Specialist, EUPATI Fellow, European Health Parliament member

A member of the European Health Parliament and a EUPATI Fellow, Tom is an internationally recognized consultant operating with patient organizations all over Europe. He works with regulatory bodies like the European Medicines Agency as an Expert Patient Reviewer and the Health Research Authority as a member of a Research Ethics Committee. Tom’s personability, objective thought, and conviction have led him to work with major national and global broadcast media, the pharmaceutical and MedComms industry, clinicians, and the governance of NHS Foundation Trusts. Tom combines experience of policy, clinical research, and media representation to emphasize that meaningful patient engagement is the key to sustainable innovation in healthcare. Before his career in patient engagement, Tom was a senior leader in local government and responsible for the effective delivery of £87M worth of services per annum.


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