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The new European General Data Protection Regulation(GDPR) came into force on the 25th May 2018. As the dust settles, we thought we’d let you in on our little secret!

From 25 May 2018, companies who are not in compliance with these rules may face heavy fines. The new regulation replaces the Data Protection Directive 95/46/EC and is designed to harmonize data privacy laws across Europe. Jon Spinage our Director of Technology at Vitaccess has been working under the new data protection regulations from the day they were approved by the European Parliament on 14 April 2016.

At Vitaccess, working with patients and creating a data generating digital platform, we kept on top of the regulations right from the conception of our MyRealWorld™ digital platform. There is still work to do by each of the EU member states to get the regulations passed into laws but we are keeping track of these as they become applicable in the UK.


One of the key elements of the platform is consent. Our experience in Health Economics Outcomes Research (HEOR) means we have the knowledge when it comes to Informed Consent Forms used in clinical trials and the process for collating Patient Reported Outcomes questionnaires and surveys. Our consent forms are intelligible and easily accessible using clear and plain language. The purpose of the data processing is transparent and the fact that we analyse the anonymised aggregated data is clearly explained.

We are meeting with Patient Advocacy Groups ahead of launching new apps and are taking into account their concerns and advice to have an app that works for all involved.


We have also met with users of the Melanoma UK digital registry, asking for their feedback not only on how to improve the use of the app, but also to check they were happy with the data collected. We have had very positive responses and are now improving the app to facilitate the patients’ appointments at the clinic or hospital and creating a community feature. Participants think it is important to be able to share their experience with people who are going through the same things as them. The feature lets them share contact details if they want to and communicate privately outside of the app.

Aside from our activities working with patients and patient advocacy groups, we are also on course with our website where our Privacy Policy is being reviewed and updated to be GDPR compliant.

Jon Spinage features in this article published on the Health XL website about the GDPR, please read on to see what he, and other experts have to say.


Any questions you might have on the subject of privacy issues, please do not hesitate to contact us at We’ll be happy to answer you.

You can follow us on social media to stay up to date: LinkedIn, Vitaccess Twitter, MyRealWorld™ Twitter and Facebook.