What is the point of real-world evidence?

On Friday 15th September, we hosted the 19th webinar in our “Keeping it real” series:

What is the point of real-world evidence?

Real-world evidence is increasingly being used in the healthcare industry. But why? Mark Larkin, Akosua Ofori, and guest RWE expert Jeff Trotter, discussed:

• • What is the unique value of RWE, and why consider using it?
  • When is it appropriate to use RWE?
  • Use cases for RWE across the product life cycle, illustrated with case studies from our own experience.

Watch this webinar that includes a Q&A session on demand at your convenience

Read more about our approach to RWE generation here

Presenters

Presenter profiles can be found on our Who we are page.