Keeping it real #2 – Digital endpoints and HEOR – moving towards a richer understanding of disease impact and therapeutic benefit.

Aug 2, 2021

On Thursday 29th July 2021, Vitaccess hosted the second webinar in the “Keeping it real” series.

Dr Mark Larkin, Founder and CEO of Vitaccess, and Giles Monnickendam, Director of HEOR, discussed the emerging role of digital endpoints and measures in health economics and outcomes research.

Vitaccess is an innovator in digital research and an established industry partner for HEOR and market access consulting. From our unique position of expertise, we provided an informed perspective on the opportunities for digital technology to provide a richer and more patient-centric understanding of the impact of diseases and interventions, with reference to enhancing pricing and access for new health technologies.


Joining us to provide an additional viewpoint on the challenges for the development and adoption of digital measures in health was Kai Langel, Director, Janssen Clinical Innovation.

This 45-minute webinar that includes a 25-minute presentation followed by a Q&A session.

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