Mapping the patient journey: data storytelling in patient-centric research 

Harshitha Ravindra, Data Visualization Lead, and Laura Day, Associate Director, Analytics, discussed how real-world patient-centric data can be used to effectively map the patient journey.

The webinar explored:

    • How patients’ quality of life and/or treatment pathway can be illustrated with real-world data.
    • The conclusions that can be drawn from longitudinal versus cross-sectional data.
    • How data linkage can help to build a fuller picture of the patient experience.
    • How feeding data back to patients can increase data quality and engagement levels.
    • How robust real-world patient-centric data can be effectively used in regulatory submissions.

Watch this webinar that includes a Q&A session on demand at your convenience


Presenter profiles can be found on our Who we are page.

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