On September 28, we hosted the latest webinar in our “Keeping it real” series.

Sally Vincent, Senior Consultant in Patient-Centered Outcomes, and Dr Mark Larkin, Founder and CEO of Vitaccess, discussed capturing, characterizing, and quantifying micro-moments in patients’ daily lives using digital real-world evidence technologies.

During the webinar, they explored how active micro-moments are changing the face of RWE research.

They shared insights and examples from a range of digital RWE case studies illustrating the differing types of micro-moments that can be captured in order to limit recall bias, such as tracking disease (e.g., flares or attacks) and treatment-related episodes (e.g., rescue treatments).

Watch this 35-minute webinar including Q&A session.

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